You have the domain name, you have the website, now you need people to visit your site. How do you get the word out?

• Print the domain name on everything.
  • Business cards
  • Brochures
  • Invoices
  • Stationery
  • Envelopes
  • Email signature (what is this?)
  • Postcards
  • Trinkets (pens, notepads, etc.)
  • T-shirts
  • Hats
  • Car & truck signage
  • Building signage
  • Lobby signage
  • Yellow Page advertising
  • Newspaper advertising
  • Radio and TV spots
  • Business directories
  • Billboards
  • Checks
  • Your company newsletter
  • Anything that already has your address and phone number should now have your web site on it too.

• Tell Everyone
  Send a postcard or an email announcing the site to your existing customer list. Send one to everyone on your vendor list too. Hey, why not include friends and family?
   
  Send out a press release and tell the world you are now on-line!

• Other web sites. Any web site that has a list of links is a possible source of marketing. Ask. Of course, it's good form to include their site on your link list also.
  • Colleagues
  • Business organizations; Chambers, trade organizations, networking groups
  • Customers
  • Town directories - many cities have their own web sites where they list businesses
  • Neighborhood directories - some neighborhoods do too.
  • Vendors and suppliers often have lists of their customers on their web sites. Ask to be included.

• Voice Messaging
  Add your web site address to your voice mail message. Customers that call outside business hours may be able to find the answer to their question on your web site. This also points out a way to decide what content your site should have - answer your customer's questions! (see other content suggestions here)

• Search Engines
  We have a whole section on this topic. Click here.

Learn about various marketing degrees and also check out MBA degrees online for more information.