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Your business card is one of the least expensive forms of advertising
you can use. It is inexpensive, portable, and has room to write on.
Are you getting the most out of your cards? Ask yourself:
- Is my business card easy to read? - When a potential client
looks at your card can they find your name and phone number
without squinting?
- Can a potential client find your main phone number on the card?
Do you really need all those phone numbers? If you get 1 fax a
month, dump the fax number off the card. If you don't have a
storefront, consider dropping the street address.
- Is the information correct? - Don't cross out and write over on
your cards, spend the money and have them reprinted. It makes you
look unprofessional.
- Should I print on the back of the card? Be careful if you use
the back of the card. Many people like to write something about
you on the back. Leaving it blank also gives you a spot to write
something pertinent or use labels to promote different specials or
products.
- Is the text readable? If you vary from a white background make
sure the text color is still legible. Black letters on blue
backgrounds don't make for easy to use cards. And don't use
scrolled fonts or italics, both of which can make text difficult
to decipher.
- Are they standard size? Some people are ordering them just a bit
larger, hoping they will stand out. The problem is they don't fit
in the standard places people store cards. Be aware. You might do
better by having the color "bleed" off the edges so in a
stack yours has color instead of plain white on the edge. Ask your
printer.
So you ordered 1000 cards because it was economical, but now you
are wondering what in the world will you do with them? Make it a goal
to hand out 100 cards per week and watch your business grow!!
Count out 100 cards and carry them with you at all times. Can you be
done with them by Sunday? At that rate you will be reordering in less
than 3 months!
And don't EVER leave the house without cards. You never know when
you will be standing in the middle of a business opportunity.
Following is a list of the many places to leave your business
cards. Send us your
suggestions and we'll add them on!
- On bulletin boards in stores, restaurants, coffee shops.
- In fish bowls at trade shows.
- Inside the pages of library books for the next user to
find
- On the tables of fast food restaurants.
- Inside magazines at the Dr's offices.
- In the pouch on the airplane seat in front of mine.
In addition, hand out cards to anyone you meet during the day. Use
the blank back to write "Call me" or "Nice
presentation" or "Thanks".
And give them two, one for them and one for them to pass on.
Whether you're in need of a
business lawyer for your company or maybe even a
corporate lawyer we can help with your
business law needs. And even with
larger corporate
law issues you may be facing. |